Team SpotOpp6 mei 20213 minutenWhen facing the 'next normal' ...The market and preferences of your customers have changed. Will your efforts have more effect elsewhere? Time to rethink your priorities.
Team SpotOpp6 mei 20212 minutenDoes the macro environment affect your success?As part of a strategic marketing analysis you should look at the macro environment. Since also external forces at a country level define...
Team SpotOpp3 minutenWeet jij nog wat de beste markten voor je zijn? Als je ergens heen rijdt en uitsluitend naar je navigatie kijkt, is de kans groot dat je niet aankomt op je bestemming. Of in ieder geval...
Team SpotOpp2 minutenStrategy is about making decisions and trade-offs. Don’t copy-paste your input. One of the characteristics of strategy is dealing with uncertainty. So why would you spend time on creating a strategy?